Our People, Our Strength
The strengths of MORES are the core drivers of the system who are well versed in the field of market research and data collection
Patrick Anidi
Chairman/CEO
Patrick Anidi is MORES Chairman/CEO. He is a trained Marketer and Chartered Corporate Administrator; he has Masters and Doctoral degrees in Christian Education.
He is very well known in the Market Research world for innovative and incisive quantitative and qualitative analyses having managed complex research projects for arrays of local & multinational clients in Agribusiness, Automobile, Education, Finance, Foods & Beverages, Hair & Beauty, Media, Telecoms /ISP., Agencies/Services and notable NGOs.
Prior to joining MORES, he was a Co-founder/Managing Partner - Resmark, Head of Research & Strategy, and Group General Manager - MRC Group, General Manager - Research Fountain (a subsidiary, MRC Group), Research Manager - Public Opinion Polls Ltd. (a subsidiary of founded by Chams Computers) and Senior Field Researcher - RMS (now the KANTHAR Group).
Tom Odudu
Chief Operating Officer
Tom Odudu is MORES COO; he is a graduate of Accounting, he has over 2 decades hands-on market research experience that cuts across fieldwork management & operations across the length and breadth of key African markets.
He worked previously with MRC and Resmark; and joined MORES mid-2014.
Tom brings extensive operational expertise and has been instrumental in establishing MORES' reputation for reliable fieldwork execution across multiple African countries. His leadership ensures quality control and timely delivery of research projects.
Henrietta Odjoji
Research Director
Henrietta Odjoji is a Political Science graduate of the University of Ibadan.
She brings to MORES her wealth of curiosity in tracking trends and developments in emerging markets. Her analytical skills and deep understanding of African market dynamics make her invaluable in developing insights that drive client success.
Henrietta is happily married to Mr. Lucky Odjoji and blessed with children. She combines her professional expertise with a deep understanding of consumer behavior across different demographic segments.
MORES Team Values
The principles that guide our work and relationships
Integrity
We maintain the highest ethical standards in all our research activities and client relationships.
Innovation
We continuously seek new methodologies and technologies to enhance our research capabilities.
Collaboration
We work as trusted partners with our clients, fostering relationships that drive mutual success.
Excellence
We are committed to delivering superior quality in every aspect of our research services.
MORES Extended Team
A network of skilled professionals across Africa
Field Research Network
Our success is built on a robust network of trained field researchers across West, East, and Central African markets. This extensive network enables us to deliver consistent, high-quality data collection services across multiple countries simultaneously.
Continuous Training & Development
We invest heavily in the continuous training and development of our entire workforce, ensuring they stay current with the latest research methodologies, technologies, and industry best practices. This commitment to excellence is what sets MORES apart in the African market research landscape.
Work with Our Expert Team
Ready to leverage our team's expertise for your next market research project?