Our Services & Insight Domain
MORES expertise cuts across providing services in both qualitative and quantitative dimension areas
Market Entry, Landscape & Opportunity Studies
These involve analysis of the key players in any target or potential market, their preferences and triggers that encourage or hinder brand choice & loyalty, brands share, pricing strategies, and promotional activities.
The studies create a comprehensive competitive matrix for clients to identify gaps and opportunities for differentiation in product value offerings.
Market Segmentation & Consumers Profiling Studies
These are studies that help our clients identify distinct consumer segments within a target industry or business sector based on demographics, psychographics, preferences, and purchasing behaviours.
They uncover the key success factors for identified segment to enable clients tailor their marketing strategies and product offerings accordingly.
Customers Satisfaction, Brands Health Monitoring & Equity Evaluation Studies
Customers satisfaction, brand health monitoring and equity evaluation studies aim at checking brands impact relative to target market's attitude to clients products, goods or services in terms of awareness (top of mind, front of mind, prompted & overall), trials or penetration, usage, preference, likes/dislikes, perception, etc.
Essentially, the studies help our clients to identify apparent or less obvious GAPs, positioning opportunities and develop compelling value proposition(s) for their products, goods and services offerings.
Communication & Adverts Impact Studies
These are studies that help our clients to tract or monitor the impact of their brands communications (TV, Radio, OOH, Social media, etc.) in terms of reach or penetration, likes (strengths) and dislikes (weaknesses), and influence on their target markets.
The studies specifically help clients to ascertain the return on their investment of resources pushing and promoting their brands in the market.
New Product Evaluation, Acceptance & Sampling Study
These are studies aim at helping our clients to effectively identify and establish which out of different design prototypes, formulations or samples appeals more to consumers or the target market vis-à-vis competition.
The studies essentially help to guide reformulation/product improvement, check the performance (like-ability) of formulations, and ultimately to more quickly move products from concept to shelf.
Mystery Shopping & Compliant Check
These are studies carried out to measure customer service delivery and identify areas of delivery that require enhancement.
Depending on industry sectors, the areas of interest in Mystery Shopping & Compliant Check may include among others service quality field, customer service interaction and compliant to established protocol or procedures.
Trade Channel Evaluation
This is a study that helps our clients assess the effectiveness and dynamics of different distribution and retail channels (depending on the industry and product categories) from the common neighbourhood outlets to the very mega supermarkets stores.
It identifies the channels that provide the most growth potential for different product categories and/or brands in the market and outline strategies for effective distribution.
Custom Research Solutions
We understand that every business has unique challenges and requirements. Our team works closely with clients to develop customized research methodologies that address specific business questions and objectives.
From concept development to final recommendations, we provide end-to-end research solutions tailored to your industry and market needs.
MORES Research Process
A systematic approach to delivering quality insights
1. Discovery
Understanding your business objectives and research requirements
2. Design
Developing appropriate research methodology and data collection strategy
3. Data Collection
Executing fieldwork with our trained researchers across African markets
4. Analysis & Insights
Delivering actionable insights and strategic recommendations
Need Custom Research Solutions?
Let's discuss your specific research needs and develop a tailored approach for your business.